#TK10 Notes from MetLife M-Learning Case Study: From Pilot toEnterprise Implementation

Mobile learning – any knowledge shared through a mobile device (blackberry, iphone, smart phones, pda).

Analysis

  • Internal search, vendors, platforms
  • Sales would be a good group to start with.
  • Marketing product updates might be a good target also.
  • What are the business drivers and needs that make mobile learning a possible deliver medium?
  • Business Needed/Users Wanted

     

    • Their groups liked Push vs Pull.

     

    • Offline access

     

    • Secure content

     

    • End-user ease of use

     

    • Developer ease of use

     

    • Content delivery and completion verification

       

      • What type of content and tracking needs will your business require?

         

        • Informal-Content that does not need to be assessed.

         

        • Formal – Content that is asssessed or tracked. Reporting of learner progress is essential to the project.

         

        • Does it need to be tracked in the employee’s learning history?

         

        • This directly affects the worflows, partnerships and technology integration for your organization.

         

        • Target Audience for the Pilot

           

          • Institutional Sales

           

          • 500 Associates

           

          • Geographically displersed

           

          • Limited office days

Technology Assessment

  • Standard issued device
  • Tool Selection

     

    • Needs: Push technology, BlackBerry compatible, offline access, minimal end-user involvedment, easty to use development tool, secure content

     

    • Narrowed to two vendors

       

      • Chalk (access is offline)

       

      • HotLava (online – link in email to an online server)
  • Their selection ended up being Chalk

Pilot

  • Key partners could be:

     

    • divisions in the organization

     

    • Customers

     

    • Procurement

     

    • Legal

     

    • BlackBerry Engineering (to help identify what an end user has, internal)

     

    • IT Risk-(Secure content)

     

    • Goal of the Pilot

       

      • The pilot was designed to test the capabilities of the issued BlackBerrys.

         

        • Presentation (with and without audio)

         

        • Podcast

         

        • Vodcast

         

        • Level one survey

         

        • Assessment (next implementation)
  • Identified Pilot participants

     

    • Employess in their benefits deparment

     

    • Agents
  • Created mLearning accounts on mLearning tool
  • Coordination with the MetLife Management and Field Team
  • Communications created and tailored for target audiences
  • Pilot Results

     

    • All delivery types were delivered

     

    • Validated streangths of the push model

     

    • Validated concerns about the older model

     

    • Confirmed the capabilities of the new models

     

    • Target audience was very positive about the new delivery medium

     

    • The pilot achieved and exceeded their buisness expectations

     

    • Roles & Responsibilities – Enterprise Use

       

      • Learning & Development consultant

       

      • Project lead

       

      • BlackBerry Engineer

       

      • Content developer

       

      • mLearning Administrator

       

      • Support

         

        • End User

         

        • Technology

         

        • HR production Ops (LMS) using People Soft 8.81

         

        • Developmet

         

        • Procurement/Legal

         

        • Results/Deliverables

           

          • mLearning Support Website

           

          • FAQ page on L & D Website

           

          • Partnerships with Service Delivery Center, HR Production Operations, and BlackBerry Engineering

           

          • Creation of  MSA with RIM and Chalk

           

          • Content Types/Templates

             

            • Text and Graphics only

             

            • Podcasts

             

            • Vodcast

             

            • Used style guidelines for presentations and electronic media, their Creative services created this

             

            • Communications Strategy

               

              • Communications plans created for:

               

              • L & D

               

              • Sales Org

               

              • Evaluation

                 

                • Based on whether the learning is formal or informal

                 

                • Informal – completion status

                 

                • Formal

                   

                  • Tracking data from LMS

Successes

  • Implementation of a new delivery medium
  • Does not replace elearning or instructor led
  • Documentation produced
  • Workflows created

Course Content Thoughts for Mobile Learning

  • Courses can’t be any longer than 3 minutes
  • Excellent for supplemental learning
  • Small parts

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