#TK10 Notes from MetLife M-Learning Case Study: From Pilot toEnterprise Implementation

Mobile learning – any knowledge shared through a mobile device (blackberry, iphone, smart phones, pda).


  • Internal search, vendors, platforms
  • Sales would be a good group to start with.
  • Marketing product updates might be a good target also.
  • What are the business drivers and needs that make mobile learning a possible deliver medium?
  • Business Needed/Users Wanted


    • Their groups liked Push vs Pull.


    • Offline access


    • Secure content


    • End-user ease of use


    • Developer ease of use


    • Content delivery and completion verification


      • What type of content and tracking needs will your business require?


        • Informal-Content that does not need to be assessed.


        • Formal – Content that is asssessed or tracked. Reporting of learner progress is essential to the project.


        • Does it need to be tracked in the employee’s learning history?


        • This directly affects the worflows, partnerships and technology integration for your organization.


        • Target Audience for the Pilot


          • Institutional Sales


          • 500 Associates


          • Geographically displersed


          • Limited office days

Technology Assessment

  • Standard issued device
  • Tool Selection


    • Needs: Push technology, BlackBerry compatible, offline access, minimal end-user involvedment, easty to use development tool, secure content


    • Narrowed to two vendors


      • Chalk (access is offline)


      • HotLava (online – link in email to an online server)
  • Their selection ended up being Chalk


  • Key partners could be:


    • divisions in the organization


    • Customers


    • Procurement


    • Legal


    • BlackBerry Engineering (to help identify what an end user has, internal)


    • IT Risk-(Secure content)


    • Goal of the Pilot


      • The pilot was designed to test the capabilities of the issued BlackBerrys.


        • Presentation (with and without audio)


        • Podcast


        • Vodcast


        • Level one survey


        • Assessment (next implementation)
  • Identified Pilot participants


    • Employess in their benefits deparment


    • Agents
  • Created mLearning accounts on mLearning tool
  • Coordination with the MetLife Management and Field Team
  • Communications created and tailored for target audiences
  • Pilot Results


    • All delivery types were delivered


    • Validated streangths of the push model


    • Validated concerns about the older model


    • Confirmed the capabilities of the new models


    • Target audience was very positive about the new delivery medium


    • The pilot achieved and exceeded their buisness expectations


    • Roles & Responsibilities – Enterprise Use


      • Learning & Development consultant


      • Project lead


      • BlackBerry Engineer


      • Content developer


      • mLearning Administrator


      • Support


        • End User


        • Technology


        • HR production Ops (LMS) using People Soft 8.81


        • Developmet


        • Procurement/Legal


        • Results/Deliverables


          • mLearning Support Website


          • FAQ page on L & D Website


          • Partnerships with Service Delivery Center, HR Production Operations, and BlackBerry Engineering


          • Creation of  MSA with RIM and Chalk


          • Content Types/Templates


            • Text and Graphics only


            • Podcasts


            • Vodcast


            • Used style guidelines for presentations and electronic media, their Creative services created this


            • Communications Strategy


              • Communications plans created for:


              • L & D


              • Sales Org


              • Evaluation


                • Based on whether the learning is formal or informal


                • Informal – completion status


                • Formal


                  • Tracking data from LMS


  • Implementation of a new delivery medium
  • Does not replace elearning or instructor led
  • Documentation produced
  • Workflows created

Course Content Thoughts for Mobile Learning

  • Courses can’t be any longer than 3 minutes
  • Excellent for supplemental learning
  • Small parts

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Scroll to Top