I read this article, Google Will Change Web Marketing in 2012 – Brian Whalley – Harvard Business Review
In the article it stated:
Google has also designed a new method for websites to structure data so that its crawler can better pull information.…Google is looking to collect more data by providing ways for website owners to structure their information so that it can be easily read by a computer. Google’s plans revolve around metadata (literally, special data encoded in the page) that will allow it to access more rich data about a topic, including hours of business, names of products, and virtually anything else that you can think of. Marketers will see better search rankings if they document information using this new format.
So I checked out the link that was provided to the Schema.org website. This is interesting to me because for the last two years or so I have been working to implement a learning content management system. The system has many different capabilities such as searching for data through text searches and also through metadata searches. The more powerful aspect of the system, at least I believe so, is the metadata tagging of the content for different output types or audiences.
So basically, I can tag an item to go to a manual, elearning, or a student guide and click a few buttons and “poof” the output is produced.
The reason this topic is so fascinating is that I have started to hear of more possibilities of providing this tagging and directing the output to various web outputs. Am I behind the bandwagon? Are people already doing this and I am just the last to know. If so, can you tell me the proper search attributes to use to research the topic of metadata tagging to deliver output to various web outputs? It is a lot of work, but it can really be a powerful tool.